Eastern Congo Initiative

(2015)

Eastern Congo Initiative (ECI) is a non-profit organization founded by Ben Affleck. I was tasked to redesign the site to be more appealing to their target users. I was involved from the beginning of the project and my work included researching target users and content evaluation, defining information architecture and ecosystem map, and designing wireframes and mockups. I worked with the senior ux designer, copy writer, visual designer, and strategist.