MAXDIEM
The Brief
Request a seamless site experience and website design to represent the Maxdiem brand.
Challenge
It’s a highly competitive market with a wide range of target audiences and challenges from defining the primary target audience and strategizing how to communicate the brand visually.
Solution
Created the design from user research. Conducted quantitative and qualitative research on prospects to get their insight on shopping behavior and references.
Online Survey
Gathered total of 50 male participants and conducted online survey to get their insight on shopping behavior and references.
User Journey
Based on the online survey, We created persona and user journey
Brand Guidelines
Created brand guidelines on logo, font, and color themes to reflect user’s preference and fashion trends.
Hi-Fi Wireframe
Brand Guidelines
Created brand guidelines on logo, font, and color themes to reflect user’s preference and fashion trends.
Result
The site was developed with Shopify and will launch with the new product line on Q1 2022.
The company was selected for Fabric Incubator class of 2020 for designers and entrepreneurs